SCG FLORIDA
SCG is a leading ESG-focused organization dedicated to building sustainable communities through the promotion of environmentally conscious construction practices. In response to global environmental challenges, we prioritize Environmental, Social, and Governance (ESG) considerations.
Branding
Graphic Design
Website & SEO
Branded Materials
Marketing Strategy
Services
The client SCG needed help branding, website creation, logo design, creating materials for capital raises, and other marketing strategies geared towards client acquisition. SCG is a current client and as they begin to break ground on their projects, many more materials will need to be created for consumer use.
Overview
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COLOR PALLETE
The client sought to establish a brand color scheme that conveyed the image of a sustainable company. Emphasizing Environmental, Social, and Governance (ESG) principles and a commitment to sustainable practices across the organization, the decision was made collaboratively to incorporate various shades of green and gray.
This choice aimed to cultivate a sophisticated and environmentally friendly ambiance for the brand.
Logo Design
About The Project: SCG, a leading sustainable construction firm, sought a logo that mirrors their commitment to eco-conscious home construction. The chosen design, featuring a refined green palette, elegantly integrates a traditional home's roof into the letter 'S,' while the 'G' forms a purposeful arrow, symbolizing sustainability
