LUXBNB MANAGEMENT
Luxbnb, a luxury vacation and short-term rental company in South Florida, is dedicated to elevating vacations to a 5-star standard. They prioritize every detail, from top-quality amenities to service excellence, while continually improving branding and guest materials to enhance the experience.
Marketing Strategy
Brand Identity
Print Collateral
Rebranding
Customized Products
Services
I was delighted to be entrusted with the privilege of collaborating with Luxbnb to undertake a comprehensive rebranding initiative, aimed at elevating their physical and digital presence to embody true luxury. Over the span of six months, I diligently partnered with Luxbnb, crafting branded proposals, guides, and flyers, while also contributing to the development of custom-packaged water, toiletries, towels, and an array of other premium bathroom accessories.
Overview
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COLOR PALLETE
The client wanted to create a color palette for their business reflecting both the South Florida vibe as well as a luxury, high end feel.
We decided on using different shades of blue for the primary colors.
Blue is often perceived as a trustworthy and dependable color. Many financial institutions and banks use blue in their logos and branding to instill confidence in their services.
Local Guide For Airbnb Guests
About The Project: LuxBNB manages units in different cities and locations in South Florida. Depending on the location of the unit, I created printed and digital booklet guides highlighting the most recommended restaurants, places, and things to do in the local area
Marketing Flier For Client Acquisition
About The Project: Client requested a shorter version of the proposal that could quickly highlight the all the services and benefits of working with them
The client wanted to start white labeling staple toiletry and household items such as bathroom products, water bottles, linens and towels
Mockups and Custom Branding
Client Acquisition Proposals
About The Project: LuxBNB needs better collateral highlighting all the services and offerings after engaging with a prospective client. This proposal acted as a review of the company, services, benefits, and pricing
